The Technique of __________ Includes Identifying and Tracking Potential Supporters

question 58

Multiple Choice

The technique of __________ includes identifying and tracking potential supporters so that campaign strategists can design specific political messages tailored for each of the "voting profiles" found from the data. In 1996, for example, President Bill Clinton's reelection campaign sought to reach soccer moms-"busy suburban women devoted to their jobs and kids, who had real concerns about real presidential politics."

• A) bundling
• B) gerrymandering
• C) microtargeting
• D) polling
• E) typecasting

---

Definitions:

Skill-Based Pay Plans

Compensation systems that reward employees for acquiring and applying specific skills or knowledge.

Job Assignment

The process of allocating specific tasks, duties, and responsibilities to employees as part of their roles within an organization.

Integrated Model

A cohesive framework that combines multiple theories or components into a single, comprehensive explanation or approach.

Individual Attributes

Individual attributes are personal qualities, traits, or characteristics that define or distinguish one person from another.