Chang Listens to Music by a Rock Band Called "Brines

question 105

Multiple Choice

Chang listens to music by a rock band called "Brines Net" that is supposed to contain the backward message, "It is fun to read my psychology textbook." If Chang's experience is consistent with the research on subliminal messages, how will he be affected by both the message and the fact that the band's name is an anagram of "Bernstein," the author of your psychology text?

• A)He will be able to quote the message, but he will not be affected.
• B)He will not be able to quote the message, but he will feel compelled to read his psychology textbook.
• C)He will be able to quote the message, and he will read his psychology textbook more.
• D)He will not be able to quote the message, and he will not be affected by the message.

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Definitions:

Promotion Alternatives

Different strategies companies use to market their products or services to consumers or other businesses.

Promotional Mix

The combination of marketing tools used by a business to execute its marketing strategy, including advertising, sales promotion, public relations, personal selling, and direct marketing.

Direct Marketing

The practice of delivering promotional messages directly to potential customers on an individual basis rather than through a mass medium.

Marketing Communications

The various methods and tools used by a company to relay messages and information to market its products or services.