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Counterfeiters depend on the fact that people's long-term memory often does not contain specific details but only general meanings. They are relying on the gaps that occur in memory when people
Highly Innovative Organizations
Companies or institutions that consistently prioritize and excel in creating new ideas, products, or methods.
Innovation Process
A systematic approach that involves the generation, development, and implementation of new ideas, leading to valuable products, services, or business processes.
Top Managers
Individuals who hold the highest level of management in an organization, responsible for setting policies, strategies, and goals.
Reverse Innovation
Innovation that comes from lower organizational levels and is found in diverse settings or locations.
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