Frank Was a Member of the Sigma Alpha Mu Fraternity

question 42

Multiple Choice

Frank was a member of the Sigma Alpha Mu fraternity when he graduated from college in 1995. Twenty years later, he is telling his wife about his fraternity days, but he cannot remember one of his brothers' name. "I can see his face in my mind, but I just can't remember his name," Frank says. He is experiencing the ________.

• A)primacy effect.
• B)tip-of-the-tongue phenomenon.
• C)encoding specificity effect.
• D)levels of processing hypothesis.

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Definitions:

Titles

Refers to the names or terms used to describe or label a book, article, or other work.

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In design and typography, the areas of a page left unmarked; in text, it refers to any area that is free from text or graphics.

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The process of creating options contracts to sell to traders, essentially giving them the right to buy or sell an asset at a pre-determined price.