In Presidential Election Campaigns, Many Television Ads Focus on the "Negatives

question 138

Multiple Choice

In presidential election campaigns, many television ads focus on the "negatives" of an opponent. Campaign managers are obviously aware that when people are forming impressions,

• A)they tend to give others the benefit of the doubt.
• B)self-serving biases are often influential.
• C)negative information tends to be more important than positive information.
• D)they tend to believe what they see and hear on television over what they read in newspapers and hear on the radio.

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Definitions:

Nominal Group

A structured form of brainstorming that involves individuals generating ideas independently before sharing them with the group to prioritize or make decisions.

Cooperative Group

is a group of individuals who work together to achieve common goals or complete tasks.

Competitive Group

A group structured around achieving objectives in a manner that involves rivalry or competition among its members.

Withholder

An individual who deliberately chooses not to share information, emotions, or resources, often leading to communication barriers or relationship issues.