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Seven-Step Sales Process
A sequence of steps salespeople follow to sell a product, typically including preparation, approach, presentation, handling objections, closing, and follow-up.
Penetration Pricing
A pricing strategy that involves setting lower than normal prices for a new product or service to attract customers away from competitors.
Profitability Objectives
Common objectives included in the strategic plans of most companies.
Volume Objectives
Targets set by a business regarding the amount of product it plans to sell or produce within a specific timeframe.
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