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You query for zero-length strings using Is Null criteria. _________________________
Social Media Strategies
Planned approaches to using social media platforms effectively for marketing, communication, or branding purposes.
Pulse Scheduling
A marketing strategy that alternates periods of advertising intensity with periods of no advertising.
Theater Test
An experimental marketing technique where new products, ads, or services are presented to an audience in a controlled environment to gauge reactions.
Test Commercials
Advertisements that are tested in limited markets or demographics to evaluate their effectiveness before wider release.
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