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Internet Marketing
The practice of promoting products or services over the internet utilizing various digital marketing tools and strategies to reach a target audience.
Family Life Cycle
A series of stages through which a typical family progresses over time, from single individuals to married couples, parenthood, empty nesting, and retirement, affecting purchasing habits and needs.
Consumer Decision-Making Process
The steps a buyer goes through in selecting, purchasing, using, and disposing of a product or service, including recognition of a need, information search, evaluation of alternatives, purchase, and post-purchase behavior.
Product-Related Attributes
Characteristics of a product that are directly linked to its physical or functional features, affecting consumer perception and decision-making.
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