Examlex
Term for identification: U-boat
Form Utility
The value provided to products through the process of altering their design, shape, or packaging to make them more useful or appealing to consumers.
Place Utility
Describes the value added to products by having them in a location where they are needed or wanted by consumers.
Ownership Utility
The value or benefit a consumer receives from having complete control and ownership over a product or service.
Cause Marketing
A marketing strategy where businesses and nonprofits form a partnership to promote a social cause or issue, benefiting both parties.
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