Examlex
Term for identification: buying on the margin
Customer Awareness
The degree to which potential customers recognize or are familiar with a product, brand or company.
Promotional Activities
Marketing efforts designed to inform, persuade, or remind consumers about a company’s products or services.
Advertising
The occupation or act of generating advertising content for business products or services.
Price Discrimination
A selling strategy where a provider charges different prices for the same product or service to different customers, not based on the cost of production.
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