Which of the Following Factors Aid Coherence Across a Brand

question 7

Multiple Choice

Which of the following factors aid coherence across a brand identity? Select all that apply.

• A) Strategy
• B) Look and feel
• C) Using very different typeface(s) for each solution media channel
• D) Establishing and maintaining an omnimedia color palette
• E) Changing shapes and forms to make each piece unrelated to the other
• F) Varying the logo to match the solution

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Definitions:

Common Size Statement

A financial statement in which each line item is expressed as a percentage of a significant total, facilitating comparison across companies or periods.

Liabilities Plus Equity

Liabilities plus equity represents the total value of a company's financial obligations plus its owners' investments, crucial for understanding its financial health.

Net Income

A company's overall earnings following the deduction of all expenses and taxes from its total revenue.

Du Pont Identity

A framework that breaks down the return on equity (ROE) into three parts: profit margin, asset turnover, and financial leverage, to diagnose financial performance.