What Is Brand Strategy

question 1

Essay

What is brand strategy?

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Definitions:

Individual Salvation

Refers to the concept in various religions and philosophies where an individual seeks or attains liberation or salvation on a personal level, as opposed to through a collective community or institution.

Worldly Goods

Material possessions or wealth, often contrasted with spiritual or intangible values in philosophical and religious discourse.

Wabi

A Japanese aesthetic concept that focuses on the beauty of imperfection and transience, emphasizing simplicity, modesty, and the appreciation of the incomplete.

Sabi

Japanese; the value found in the old and weathered, suggesting the tranquility reached in old age.