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What Are Some Basic Branding Considerations for the Digital Space

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What are some basic branding considerations for the digital space?


Definitions:

Comparative Advantage

An economic theory that describes how countries or individuals can gain by specializing in the production of goods and services for which they have a lower opportunity cost, leading to beneficial trade.

Absolute Advantage

The ability of a country or entity to produce a good more efficiently (using fewer resources) than another country or entity.

Specializing

The process of focusing on and becoming expert in a particular subject or skill.

Trading

The action of buying, selling, or exchanging goods and services between people or organizations.

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