Examlex
Why is establishing a visual hierarchy important in package design?
Psychographics
The study of personality, values, opinions, attitudes, interests, and lifestyles of consumers to segment markets.
VALS Profiles
A proprietary research methodology used for psychographic market segmentation, categorizing consumers based on their values, attitudes, and lifestyles.
Psychological Data
Information collected through the scientific study of human behavior and mental processes to understand and predict behavior.
Achievement-motivated
A term describing individuals who have a strong desire to accomplish significant tasks, achieve mastery, and reach high standards of excellence.
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