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Two variables that systematically change together are correlated.
Experiential Marketing
Experiential marketing is a strategy that engages consumers using branded experiences, often immersing them in the essence and values of a brand through interactive means.
Hands-On Experience
Direct involvement and engagement in activities or tasks, allowing individuals to gain practical knowledge and skills.
True Fans
People who will buy anything you produce; they will wait in line for your products, drive for hours to attend one of your events, and preorder your next product without even knowing what it looks like.
Preorder
A commercial strategy allowing customers to place orders for an item before it is made available for sale, ensuring they receive the product as soon as it launches.
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