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Media Fragmentation
The process through which the number of media sources increases and the audience divides across them, making it harder to reach a large, unified audience.
Mass Audience
A large, broad group of people to whom media content, advertising, or marketing campaigns are directed.
Customer Satisfaction
A measurement of how products and services supplied by a company meet or surpass customer expectation.
Brand Loyal
The tendency of consumers to continuously purchase one brand's products over the competition.
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