Figure 1-2
Identify the slope of the two curves A and B in Figure 1-2.
Definitions:
End-use Factors
Considerations regarding how and for what purpose a product will be used by the consumer, influencing design and marketing strategies.
Psychographic Factors
Characteristics of consumers that include lifestyle, values, attitudes, and psychological influences that affect buying behaviors.
Demographic Factors
Attributes of a population such as age, race, gender, income, and education that influence consumer behavior and business strategies.
Internal Data
Information generated from within the organization, used for decision-making, analysis, and strategic planning.
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