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Are markets always in equilibrium?
Wholesalers
Businesses that buy goods in large quantities directly from manufacturers to resell them in smaller quantities to retailers or other businesses.
Exposure
In marketing, it refers to the degree to which a target audience sees or interacts with a brand's message or campaign across various mediums.
Intensive Distribution
A strategy designed to get products into as many outlets as possible.
Distribution Intensity
The number of supply chain members to use at each level of the supply chain.
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