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According to Baumol and Blinder, the real-world multiplier will be smaller than 1/(1 − MPC) because the 1/(1 − MPC) measure is based on
Virtual Reality
An immersive digital environment that can simulate physical presence in places in the real world or imagined worlds.
Location Types
Refers to various categories or classifications of places based on certain characteristics, such as geographical, functional, or commercial attributes.
Journey Mapping
A visual or graphic interpretation of the overall story from an individual’s perspective of their relationship with an organization, service, product or brand, over time and across channels.
Slotting Allowances
Fees paid by manufacturers to retailers for securing shelf space or preferred product placement in stores.
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