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As the multiplier process is working on the demand side,
Affect Theory
Explores the importance of emotions and bodily responses in the social and cultural phenomena, arguing that affect influences human behavior and social interactions.
Prosumption Theory
Prosumption Theory investigates the blurring lines between production and consumption where consumers actively participate in the creation process of goods and services they use.
Sexual Power
The capacity to influence, control, or manipulate sexual relationships and perceptions based on sexual appeal, norms, or roles.
Identity Politics
Political positions and movements that emerge from the social identities of marginalized groups, focusing on issues of inequality, rights, and representation.
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