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A product featuring a qualified health claim on its label:
Competition Research
The process of gathering and analyzing data about competitors in the market, including their strategies, strengths, weaknesses, and market position.
Early Adopter
An individual or organization that starts using a new product, technology, or innovation early in its life cycle before the general population does.
Laggards
Individuals or entities that are slow to adopt or resist new technologies, innovations, or changes within a market or society.
Late Majority
A segment of a market or population that adopts a new product, innovation, or technology after the average member of the society.
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