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Case-Based Critical Thinking Questions Case 1
Hannah has been hired as a graphics consultant for a company that is struggling with PowerPoint 2016.They are looking for ways to improve their graphics but maintain a professional appearance to their presentations.
Hannah would also like to add a special effect to the arrows to improve their appearance, so she clicks the ____.
Push Strategy
A marketing strategy that involves taking the product directly to the customer via whatever means, ensuring the customer is aware of your brand at the point of purchase.
Pull Strategy
A marketing strategy where consumers are encouraged to demand a product, prompting retailers to stock it, effectively pulling the product through the distribution channel.
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