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Central Route Persuasion
A method of persuasion that involves deeply processing the content of the message, leading to lasting attitude change.
Logical Argument
A structured line of reasoning where premises are logically connected to support a conclusion.
Emotional Appeals
Techniques in persuasion that attempt to influence an audience's emotions to gain their support or agreement.
Self-perception Theory
The idea that individuals form their attitudes and opinions by observing their own behavior and concluding what attitudes must have caused it.
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