Examlex
"As the price of apples goes up,the demand for apples goes down." The author of this statement
Laggards
Consumers who like to avoid change and rely on traditional products until they are no longer available.
Trialability
The extent to which a product can be tested or used on a limited basis before making a purchase decision.
Diffusion
is the process through which an innovation is communicated through certain channels over time among the members of a social system, typically illustrating how new products, ideas, or practices spread within a population.
Compatibility
The capability of two or more systems to operate in unison without conflict or error.
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