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Exhibit 26-3
Refer to Exhibit 26-3. The firm must be a
Public Relations Plan
A strategic outline prepared to manage the public perception and reputation of an individual, organization, or brand.
Negative Organizational News
Information shared within an organization that might have adverse effects or convey bad news.
Buffer
A protective barrier or cushion that lessens the impact of a shock or transition, often used metaphorically in communications and negotiations.
Reshape Organization
The process of altering the structure, operations, or culture of an organization to meet new objectives or challenges.
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