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Optimal decisions take into account
ATC
Average Total Cost; the sum of all production costs divided by the quantity of output, representing the cost per unit including both fixed and variable costs.
Monopoly Power
The exclusive ability of a company to determine the price and production level of a product or service in the market.
Marginal Revenue
The gain in revenue resulting from the sale of one extra unit of a good or service.
Marginal Cost
The price of making an additional unit of a product or service.
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