The Sales Manager of a Retail Outlet Suggests That the Best

question 90

Essay

The sales manager of a retail outlet suggests that the best way to increase customers is to have a sale.If a 10 percent price cut doesn't bring in enough customers, then he'll cut prices 20 percent.Increased cash flow should take care of profits.Do you agree? Explain.

---

Definitions:

Premack Principle

A principle of reinforcement which states that a more probable behavior can reinforce a less probable behavior.

Law of Effect

A psychological principle stating that behaviors followed by satisfying consequences tend to be repeated, while those followed by unpleasant consequences are less likely to be repeated.

Cognitive Model

A theoretical approach that explains psychological phenomena by emphasizing mental processes, including perception, memory, and thought.

Counterconditioning

A behavior therapy technique used to replace an undesirable response to a stimulus with a more desirable one.