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Because a monopolist must cut its price to increase its sales by one unit,
Average Total Cost
The sum of all production expenses divided by the amount of goods produced.
Perfectly Competitive
A market structure where many firms offer products that are similar and entry into the market is relatively easy.
Market Price
The present cost at which a product or service is available for purchase or sale in a specific market.
Optimal Short-Run Output
The level of production that maximizes profit or minimizes loss in the short term.
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