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A firm should make an investment only if
Creative Process
A sequence of thought and activity phases that lead to the generation of new, innovative ideas or creative outcomes.
Graham Wallas
A social psychologist who proposed a four-stage model of the creative process: preparation, incubation, illumination, and verification.
Inspiration
A mental stimulation to do or feel something, especially something creative, often arising from external sources that resonate deeply.
Brainstorming
A group creativity technique designed to generate a large number of ideas for the solution of a problem.
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