Using the Accompanying Figure, Define and Identify the Following Key

question 111

Essay

Using the accompanying figure, define and identify the following key flyer elements that help communicate the flyer's message to its target audience: graphic, Business Tagline or Motto, headline, and tear-offs.

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Definitions:

Contribution Margin Ratio

The percentage of each sales dollar that is available to cover the fixed costs and provide an operating income. Also called profit-volume ratio.

Contribution Margin

The income left over after subtracting variable expenses, which is utilized to pay for fixed costs and create earnings.

Sales

Sales refer to the transactions where goods or services are exchanged for money, contributing to a company's revenue.

Sales Mix

The relative distribution of sales among a company’s various products. Also referred to as product mix.