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Starbucks is entering India via an alliance with the Tata Group.The next phase will likely involve opening Starbucks outlets in Tata's upscale Taj Hotels in India.These are examples of Market Penetration.
Labor Rate Variance
The variance between the real labor costs and the projected or normative labor costs.
Variable Overhead Efficiency Variance
The difference between the actual variable overhead incurred and the expected (or standard) variable overhead based on output levels.
Direct Materials Purchases Variance
The difference between the actual cost of direct materials purchased and the expected cost, based on standard prices and quantities.
Standard Costs
Predetermined or estimated costs used for budgeting and measuring performance, typically under ideal operating conditions.
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