The Former Chairman of Nestlé Recently Told an Interviewer: "We

question 9

Multiple Choice

The former chairman of Nestlé recently told an interviewer: "We are food and beverages.We are not running bicycle shops.Even in food we are not in all fields.There are certain areas we do not touch.Also, we have no soft drinks because I have said we either buy Coca-Cola or we leave it alone." What strategic marketing principle does the chairman's comment emphasize most specifically?

• A)customer value
• B)competitive advantage
• C)focus on specific food and beverages
• D)myopia
• E)policy of dealing only with Swiss businesses

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Definitions:

Carl Rogers

An influential American psychologist who founded client-centered therapy and emphasized the importance of the self and unconditional positive regard.

Trait Theories

Psychological perspectives that focus on identifying, describing, and measuring individual differences in personality through traits.

Primary Appraisals

The initial evaluation process in stress theory, determining whether an event is threatening, challenging, or harmless.

Secondary Appraisals

The evaluation of one's ability to cope with the initial primary stressor, reassessing its significance and potential outcomes.