Statements That Illustrate the Success of Global Marketing Include All

question 13

Multiple Choice

Statements that illustrate the success of global marketing include all of the following except:

• A)the Coca-Cola company supports its Coke brand by utilizing global and local marketing mix.
• B)Apple is synonymous with cutting-edge innovation and high-tech design.
• C)Italy's Benetton utilizes marketing as a knee-jerk reaction to world marketing needs.
• D)the backbone of Caterpillar's global success is its network of dealers.
• E)Germany's reputation for engineering and manufacturing provides a competitive advantage.

---

Definitions:

Value Conflicts

Situations where differing beliefs, preferences, or principles lead to disagreements or clashes among individuals or groups.

Workplaces

Workplaces are physical or virtual locations where people are employed to undertake specific tasks or jobs, often consisting of offices, factories, or any setting that facilitates work activities.

Codes Of Ethics

Written set of principles and rules intended to guide behaviors and decisions of professionals and organizations.

Ethical Corporate Culture

An organizational environment that promotes integrity, accountability, and ethical behavior among its members.