Starbucks Is Building on Its Loyalty Card and Rewards Program

question 22

True/False

Starbucks is building on its loyalty card and rewards program in the United States with a smartphone app that enables customers to pay for purchases electronically.This is an example of Market Penetration.

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Definitions:

Internal Marketing

The notion that a service organization must focus on its employees, or internal market, before successful programs can be directed at customers.

Customer Experience Management

A business strategy focused on managing and improving the entire customer experience across various touchpoints and interactions.

Public Service Announcement

A message broadcast on television, radio, or online intended to inform the public about a topic of public interest without commercial benefit.

Internal Marketing

The strategy of treating employees as internal customers to align them with the company's goals, thus improving service delivery and customer satisfaction.