The Cell Phone Divisions of Toshiba,Sharp,and Other Japanese Companies Prospered

question 54

Multiple Choice

The cell phone divisions of Toshiba,Sharp,and other Japanese companies prospered by focusing on the domestic market.When handset sales in Japan slowed a few years ago,the Japanese companies realized that Nokia,Motorola,and Samsung already dominated key world markets.Atsutoshi Nishida,president of Toshiba,noted,"We were thinking only about Japan.We really missed our chance." This example illustrates:

• A) geocentric orientation.
• B) regiocentric orientation.
• C) polycentric orientation.
• D) ethnocentric orientation.
• E) poor globalization orientation.

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Definitions:

Cultural Assimilation

The process by which individuals or groups from different cultures are absorbed and integrated into the predominant culture.

Cultural Integration

The process of blending and aligning the values, norms, and practices of individuals from different cultural backgrounds within an organization.

Conglomerate

A large corporation comprised of diverse and often unrelated businesses or industries, operated under one corporate group.

Acquisition

The process of obtaining control of another company by purchase or exchange of stock.