Which of the Following Questions Should You Ask When Determining

question 92

Multiple Choice

Which of the following questions should you ask when determining the audience for a company newsletter?

• A) Who will be reading the articles?
• B) What are the demographics of the population?

---

Definitions:

Compensatory Decision Rule

A decision-making process where consumers evaluate products and services by balancing good and bad features against each other.

Noncompensatory Decision Rule

A decision-making strategy where an option is rejected if it fails to meet at least one important criterion, regardless of its merits in other areas.

Decision Making

The cognitive process of selecting a course of action from among multiple alternatives to achieve a desired objective.

Extended Problem-Solving

A consumer behavior process involving careful and deliberate effort in researching and comparing different products before making a purchase.