Critical Thinking Questions Case 6-1

question 24

Multiple Choice

Critical Thinking Questions Case 6-1
You are a desktop publisher, and you are working on creating reusable components, including business sets, logos, and a stylistic company name for a new small company.
The director of the company asks how you can help with brand recognition. You ____.

• A) suggest reusable colors, fonts, schemes, logos, business information sets, graphics, and other tools to assist the company in creating a customer-friendly, consistent brand
• B) copy the colors, fonts, schemes, logos, business information sets, graphics, and other tools used by a similar company in the field
• C) recommend that the company first establish brand identity by communicating in one way, one time what that identity is
• D) recommend that the company avoid using reusable components

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Definitions:

Online Applications

Digital forms or platforms that facilitate the process of applying for jobs, grants, or educational programs over the internet.

Validity

The extent to which a concept, conclusion, or measurement is well-founded and corresponds accurately to the real world.

Whiten Names

The practice of altering one's name on job applications or professional documents to appear more ethnically neutral or to fit perceived cultural norms, often to avoid discrimination.

Multiple Cutoff Model

A selection-decision model that requires an applicant to achieve some minimum level of proficiency on all selection dimensions.