An Individual Is More Likely to Open and Read A(n)

question 62

Short Answer

An individual is more likely to open and read a(n) _______________ letter or e-mail rather than a standard Dear Sir or Dear Madam message.

---

Definitions:

Operant Conditioning

An educational method where the intensity of an action is altered through rewards or penalties.

Strategies

Plans of action designed to achieve a specific goal or set of goals.

Content Theories

Theories that aim to explain the specific things that motivate individuals at work, such as needs and desires.

Maslow's Hierarchy

A psychological theory proposing that human needs are arranged in a hierarchy from physiological needs to safety, love and belonging, esteem, and finally self-actualization; individuals are motivated by the need they have not yet satisfied.