Critical Thinking Questions Case 8-2

question 92

Multiple Choice

Critical Thinking Questions Case 8-2
One of your tasks as the marketing director for a new insurance company is to assist with the creation of a new marketing catalog. You will be presenting your idea to the company's president in a month, and you've decided to use Publisher to create the catalog. You have an assistant to help you with the marketing strategy, but she isn't familiar with how Publisher works. She asks you the following questions.
What does the term two-page spread refer to? You tell her ____.

• A) the method AutoCorrect uses to scan for misspellings and other errors
• B) the layout of linked pictures in a publication
• C) the way inner pages appear as two adjacent, facing pages in a book, catalog, magazine, or other publication
• D) the tendency of catalog text to spill over from one page onto the next

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Definitions:

Gender Differences

Variations in characteristics, behaviors, physical development, and roles traditionally associated with men and women in a society.

Reproductive Potential

The maximum number of offspring an individual or population can produce under optimal conditions.

Innovation Process

The sequence of activities that an individual or organization undertakes to move an idea from conception to implementation and diffusion.

Innovation

The process of creating new ideas, products, or methods that bring about significant improvements or changes.