A Few Years Ago, Philips Electronics Developed a New Consumer

question 36

Multiple Choice

A few years ago, Philips Electronics developed a new consumer electronics product called the Digital Compact Cassette player. DCC did more than allow users to record and playback in a new digital format; DCC was also designed to play the older, analog cassette tapes that many people own. However, die-hard audio buffs were the only ones to buy DCC and Philips ultimately discontinued the product. Which of the following statements based on adopter categories describes this?

• A)early adopters bought, but innovators didn't
• B)innovators bought, but early adopters didn't
• C)innovators bought, and everyone else was a laggard
• D)early majority bought, but late majority didn't
• E)DCC was a laggard

Grasp the principles of reward systems and their influence on employee satisfaction and performance.

Understand the relationship between job satisfaction and organizational citizenship behavior (OCB).

Identify different types of organizational commitment and their impact on employee retention.

Recognize the role of emotions and moods in the workplace, including their effect on behavior and performance.