The Diversity of Cultures Around the World Is Also Reflected

question 21

Essay

The diversity of cultures around the world is also reflected in languages and communication.When KFC translated its slogan "Finger Licking Good" it became "Eat your fingers" in Chinese; similarly "Pepsi is for Generations" became "your grandparents will come out of the grave to drink Pepsi." Studies showing how linguists have divided the study of spoken or verbal language demonstrates how verbal and non-verbal communication can have an impact on marketing around the world.

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Definitions:

Variable Cost Per Unit

The cost associated with producing one additional unit of a product, which varies with the level of production.

Contribution Margin Ratio

The contribution margin ratio calculates the proportion of sales revenue that exceeds variable costs, showing what portion of sales contributes to covering fixed costs and generating profit.

Selling Price

The amount at which a product or service is sold to customers, determined by factors such as market demand, production costs, and competition.

Variable Cost

Costs that vary directly with the level of production or business activity.