Whirlpool Conducts Usability Studies That Provide Insight into the Ways

question 88

Multiple Choice

Whirlpool conducts usability studies that provide insight into the ways consumers interact with its products.In one study in an emerging market, engineers and designers stood behind a two-way mirror and watched as a volunteer put groceries away in a Kenmore Elite refrigerator.The Whirlpool team recorded a variety of data, such as the amount of time required for the volunteer to finish the task and the number of features used.The basis of this research study was based on the fact that:

• A)listening to customers is only possible in America.
• B)data collected in the U.S.should be applicable in other countries.
• C)consumers in different countries prefer different types of features.
• D)in China, it will be difficult to find enough space in homes to put refrigerator.
• E)in India, refrigerators are seldom used by customers.

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Definitions:

Journalistic Approach

A method of inquiry and reporting that seeks to inform the public by gathering, assessing, and presenting news and information.

Health Insurance Providers

Companies or organizations that offer policies to cover the cost of medical care.

Informal Techniques

Unofficial methods or practices that are not formally recognized but are used to achieve a task or solve a problem.

Requestor Questions

Inquiries made by someone seeking information or clarification on a specific matter.