Price Sensitivity or Purchase Intention Should Be Weighted More Heavily

question 58

True/False

Price sensitivity or purchase intention should be weighted more heavily than the observations of purchasing patterns and related behavior.

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Definitions:

Operationalized

The process of defining a concept or variable in measurable terms to facilitate its identification and study within research.

Construct

An abstract idea, concept, or theory that is created for the purpose of scientific research.

Measurable

Capable of being quantified or expressed as a quantity or in numerical terms.

Item Response Theory (IRT)

A theory and related statistical models that examine the relationship between the latent traits of individuals and their performance on test items.