Which of the Following Environmental Factors May Require Marketers to Adjust

question 57

Multiple Choice

Which of the following environmental factors may require marketers to adjust their approach to conducting international as opposed to domestic marketing research?

• A) Researchers must be prepared for new parameters of doing business.
• B) Company personnel must come to grips with a new set of culture-based assumptions about conducting business.
• C) Research may help reduce psychological overload.
• D) Researchers may have to broaden the definition of competitors to include competitive pressures not present in the domestic market.
• E) all of the above

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Definitions:

Direct Method

A way of reporting cash flows from operating activities in the cash flow statement by listing major classes of gross cash receipts and payments.

Operating Activity

Activities that relate directly to the business’s primary operations, such as selling goods and providing services, not including investing or financing activities.

Direct Method

A way of preparing the cash flow statement where actual cash flows from operating activities are listed, opposed to adjusting net income for indirect factors.