When the Coca-Cola Company Convened Focus Groups in Europe and Asia

question 5

Multiple Choice

When the Coca-Cola Company convened focus groups in Europe and Asia to assess potential market acceptance of a contoured aluminum soft drink can, it was attempting to collect ________ data.

• A)primary
• B)secondary
• C)incipient
• D)quantitative
• E)MIS

---

Definitions:

Misperception and Bias

Distorted interpretations or prejudiced views that affect understanding or decision-making, often leading to unfair judgments or stereotypes.

Dual Concerns Model

A model in conflict resolution theory that maps the concern people have for their own outcomes with their concern for the outcomes of others.

Cooperativeness Dimension

An aspect of behavior indicative of a person's willingness to work with others towards achieving a common goal.

Voluntary Process

An action or procedure undertaken freely without coercion.