When Identifying Global Market Segments,a Fundamental Guiding Principle Should Be

question 4

Multiple Choice

When identifying global market segments,a fundamental guiding principle should be the need to determine:

• A)shared demographic characteristics.
• B)similar languages.
• C)similar needs and buying behavior.
• D)similar ethnic backgrounds.
• E)similar geographic regions.

---

Definitions:

Club Good

A type of good that is excludable and non-rivalrous, meaning access can be controlled and one person's use does not substantially reduce availability to others.

Elephant Population

The elephant population refers to the total number of elephants living in the wild or in captivity, often discussed in terms of species conservation and habitat protection issues.

Tragedy of the Commons

An economic problem in which every individual tries to reap the greatest benefit from a given resource, leading to overuse and depletion of the resource to the detriment of all.

Externalities

Economic side effects or consequences of commercial activities that affect other parties without being reflected in the cost of the goods or services involved.