Basic Criteria That Marketers Should Keep in Mind While Assessing

question 67

Multiple Choice

Basic criteria that marketers should keep in mind while assessing opportunities in global markets include all of the following except:

• A)current size of the market segment.
• B)anticipated growth potential of the market.
• C)compatibility with company's overall objectives.
• D)competition in the market.
• E)securing first-mover advantage.

---

Definitions:

Pseudoscience

Systems of thought or practice that claim to be scientific or are presented as science but lack empirical evidence and adherence to scientific methods.

Scientific Terms

Vocabulary or lexicon that is specific to the disciplines of science, used to describe principles, theories, and concepts.

Scientific Enquiry

The process of using empirical evidence and systematic investigation to understand phenomena.

Pseudoscience

A collection of beliefs or practices mistakenly regarded as being based on scientific method.