Which of the Following Is Generally True About the Marketing

question 27

Multiple Choice

Which of the following is generally true about the marketing of high-touch products such as fine china and crystal?

• A)It relies equally on specialized information and image.
• B)It relies less on image and more on specialized information.
• C)It relies less on specialized information and more on image.
• D)Neither image nor specialized information is relevant to the marketing of high-touch products.
• E)It relies partially on specialized information and partially on image.

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Definitions:

Demand Independence

The condition where the demand for one product does not directly affect the demand for another, allowing for independent forecasting.

Postponement

A supply chain strategy that delays the final assembly or customization of a product until the latest possible time to reduce inventory costs and increase flexibility.

Product Variety

The range of different products or variations of a product that a company offers to its customers to meet diverse preferences and needs.

Overstocking

Keeping more items in inventory than is necessary, which can lead to increased holding costs and potential waste.