What Is Psychographic Segmentation,and How Do Marketers Use It in Targeting

question 62

Essay

What is psychographic segmentation,and how do marketers use it in targeting different world markets?

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Definitions:

Energy Crisis

A period characterized by a shortage of energy resources, leading to increased energy prices and potentially affecting economic and social development.

Federal Government

The national government of a federal country, such as the United States, which has specific powers delegated to it by the constitution.

Environmental Movement

A social and political effort to protect natural resources and ecosystems from degradation due to human activity, gaining significant traction in the late 20th century.

1968

a year marked by significant global upheaval, including protests, revolutions, and notable historical events affecting politics, civil rights, and the Vietnam War.