What Are Some of the Pitfalls in Assessing Market Potential

question 98

Essay

What are some of the pitfalls in assessing market potential and choosing target markets or segments?

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Definitions:

Break-Even

The point at which total costs and total revenue are equal, resulting in no net loss or gain for the business.

Photo-Prints

Physical prints of photographs, typically produced from digital images or negatives.

Break-Even Point

The point at which total costs and total revenue are equal, and no profit or loss is generated.

Contribution Margin Ratio

A financial metric that shows the percentage of sales revenue that exceeds variable costs, indicating how much revenue contributes to fixed costs and profit.